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The Found First playbook.
Run it.

Real frameworks from real client work. No fluff, no gated webinars, no 47-email nurture sequence. Pick a guide, drop your info, and get direct access — each one opens as its own page and downloads as a PDF.

01

The Google Ads Audit Checklist

21 things to check before you spend another dollar. Most accounts fail at least 8.

By Zachary J. Hipes·Sep 2025·2,400 words
02

AEO: Getting Cited by AI Search — Step by Step

The exact process I use to get businesses cited by ChatGPT, Perplexity, and Google AI Overviews.

By Zachary J. Hipes·Oct 2025·1,900 words
03

Local SEO Playbook for Atlanta Businesses

GBP optimization, review systems, and local landing pages — the complete framework.

By Zachary J. Hipes·Aug 2025·2,600 words
04

The CPA Reduction Framework

How I consistently cut cost-per-acquisition by 40-60% in the first 90 days.

By Zachary J. Hipes·Nov 2025·2,800 words
05

Website Speed Optimization Checklist

12 things to check if your site loads slow. Every second costs conversions.

By Zachary J. Hipes·Dec 2025·1,700 words
06

Google Business Profile Audit

The 12-point audit I run on every local client's GBP listing before anything else.

By Zachary J. Hipes·Jan 2026·1,800 words
07

Content Cluster Strategy for Topical Authority

How to build content ecosystems that both search engines and AI models trust as authoritative.

By Zachary J. Hipes·Feb 2026·1,900 words
08

What is GEO? The Generative Engine Optimization Playbook

How to get your business cited, quoted, and recommended by ChatGPT, Perplexity, Claude, and Google AI Overviews — not just ranked on page one.

By Zachary J. Hipes·May 2026·3,800 words

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