Zachary Hipes

Asbury Automotive Group · Sandy Springs, GA

• Serve as a founding member of Asbury’s first dedicated SEO, AEO, and GEO team at the #242 company on the Fortune 500, with ownership of enterprise organic search strategy, vendor partnerships, content frameworks, and reporting infrastructure across 175+ dealerships.
• Grew LHM Honda Murray’s AI search visibility by 335%, from 9.4% to 40.9%, within 60 days, capturing the #2 overall category ranking in the Salt Lake City automotive market and establishing the pilot model for AEO rollout across the full dealership network.
• Architected and deployed a standardized structured data framework across all Dealer.com-hosted dealership websites, replacing legacy markup with AI-ready schema designed for visibility across ChatGPT, Google AI Overviews, Perplexity, and Gemini.
• Lead the full SEO and AEO content lifecycle across competitive analysis, coverage gap identification, page production, schema deployment, and performance tracking, with ongoing monitoring of Core Web Vitals, GA4 signals, and AI citation performance across the dealership portfolio.
• Evaluated, selected, and onboarded enterprise SEO and AI visibility platforms using a 40+ criteria scoring framework, and built the organization’s first standardized reporting infrastructure giving leadership clear visibility into organic and AI search performance across every rooftop.
• Delivered executive-grade technical escalation documentation to Dealer.com (Cox Automotive), driving vendor accountability on platform-level fixes impacting the full Asbury dealer network.

Appliance EMT · Buford, GA

• Reduced blended Customer Acquisition Cost (CAC) by 33% (from mid-$60s to low-$40s) within six months while simultaneously increasing qualified lead volume and inbound call quality.
• Re-architected the paid acquisition strategy from low-visibility digital campaigns to high-intent Google Search frameworks using exact and phrase match targeting and disciplined negative keyword architecture, and personally implemented Meta Conversion API (CAPI) to establish full-funnel attribution visibility across all active markets.
• Directed a complete website rebuild with SEO-first information architecture and conversion-optimized UX, growing organic traffic by more than 50% and establishing organic search as a primary inbound lead channel.
• Designed and executed a repeatable market entry framework, driving expansion into five metropolitan markets including Atlanta, Jacksonville, Boise, Seattle, and Fort Lauderdale while maintaining CAC at or below the blended benchmark established in core markets.
• Managed a 3-person marketing team and $2,500 to $3,000 in daily digital advertising spend across all active markets, with executive-level reporting on CAC and market-level ROI.

The Roof Depot · Alpharetta, GA

• Directed a marketing team of 5+ and a combined annual budget exceeding $1M across four regional brands (Roof Depot, Cambridge Contractors, Southernwood Roofing, and America’s Best Choice Windows and Doors), with full ownership of strategy, performance reporting, and budget allocation.
• Led the marketing integration of America’s Best Choice Windows and Doors following its acquisition by The Roof Depot, overseeing the full transition of digital systems, brand processes, and marketing infrastructure to align the acquired brand with company operations.
• Consolidated digital presence and marketing strategy across all four brands under a unified SEO and content framework, reducing operational redundancy and establishing a scalable foundation for multi-market growth.
• Restructured Google and Meta paid media campaigns across all four brands, shifting to high-intent lead generation targeting, personally implemented Meta Conversion API (CAPI) for full-funnel attribution, and later directed an external vendor to scale CAPI integration across the full brand portfolio.
• Executed market expansion into Houston and Tampa, establishing localized digital acquisition channels and generating six-figure incremental revenue growth in both markets within the first year.

Hyped Web Designs · Atlanta, GA

• Founded and operated a digital marketing agency serving home services and non-profit clients, with full ownership of business development, client strategy, and delivery across paid media, SEO, and web development.
• Led end-to-end marketing strategy across 30+ client engagements, applying repeatable frameworks for paid acquisition, SEO architecture, website conversion optimization, and lifecycle marketing.
• Rebuilt and consolidated fragmented digital ecosystems for clients, improving lead quality, reducing wasted spend, and creating scalable acquisition systems aligned to business and operational goals.
• Built and directed cross-functional teams of designers, developers, and performance marketers, establishing delivery standards, performance benchmarks, and client accountability structures.

SimplyLit | Atlanta Loves Christmas Lights, LLC. · Roswell, GA

• Developed and executed a seasonal demand strategy for a luxury residential lighting brand, using localized paid media targeting across Metro Atlanta to drive inbound inquiries during peak installation windows.
• Executed SEO, SEM, and paid social campaigns to build brand visibility and generate qualified leads during high-volume seasonal periods.

Hyped Custom Apparel · Atlanta, GA

• Founded and scaled a DTC and B2B custom apparel brand, owning brand strategy, digital acquisition, and operational workflows from launch through sustained revenue generation.
• Partnered with regional and national organizations to deliver campaign-driven merchandise programs aligned to brand identity and audience engagement goals.

Springbot · Atlanta, GA

• Served as lifecycle and automation strategy lead for eCommerce clients, designing multi-channel retention and acquisition systems to increase customer lifetime value and marketing ROI.
• Collaborated with clients to refine segmentation, messaging, and cross-channel integration across paid media, CRM, and email, ensuring cohesive attribution and consistent customer journeys.