Know · Fix · Compound
Start with the audit.
Everything follows.
I built the Found First methodology to make your business the answer customers find first — across search and AI. It runs in three stages: know what's broken, fix it, then compound the gains.
Know.
Found First Audit
You walk away knowing exactly where your business is losing money, where you're invisible in search and AI, and what the highest-impact fixes are. No more guessing whether your marketing is working. You see the numbers in dollars. The Audit fee credits toward the Install if you move forward within 30 days.
Built for
Founders and marketing leads who need a clear picture before they commit budget to changes.
Proven outcomes
Identified $240K in annual fraudulent ad spend on one engagement. Surfaced a 172× AI visibility gap on a single category query for another. Every audit has found between 20–40% of spend going to waste.
What's included▾
- Search terms and waste audit — every dollar of wasted spend identified and quantified
- Call recording review — lead quality scored, conversion gaps flagged
- AI citation visibility scorecard across ChatGPT, Perplexity, and Google AI Overviews
- Technical SEO and schema assessment against current Google guidance
- Competitor gap analysis — where they rank and you don't
- One-page action plan with revenue impact estimate attached to every recommendation
What's included
- Search terms and waste audit — every dollar of wasted spend identified and quantified
- Call recording review — lead quality scored, conversion gaps flagged
- AI citation visibility scorecard across ChatGPT, Perplexity, and Google AI Overviews
- Technical SEO and schema assessment against current Google guidance
- Competitor gap analysis — where they rank and you don't
- One-page action plan with revenue impact estimate attached to every recommendation
Fix.
Found First Install
Your search, AI, paid, and tracking infrastructure gets rebuilt from the ground up. Within 60 days you have a working revenue channel where you used to have a budget line. Everything gets built, launched, and measured.
Built for
Businesses ready for a complete marketing infrastructure rebuild in 60 days.
Proven outcomes
$70 → $40 CPA at Appliance EMT with 3× technician headcount growth. $190 → $28 CPL at Roof Depot in 60 days. 0.9× → 3.2× ROAS at Meridian Med Spa in six weeks. 9% → 40% AI citation visibility at LHM Honda Murray in 90 days.
What's included▾
- Everything in the Audit
- Full campaign restructure — new architecture, match types, negative lists, ad copy
- Up to 3 dedicated landing pages built for conversion
- AEO content framework with answer blocks built for AI citation
- Schema implementation (Organization, LocalBusiness, Product, FAQ where applicable)
- Conversion and call tracking with source-level attribution
- One AI agent build — lead routing, follow-up automation, or competitive monitoring
- Weekly revenue reporting — CPA, close rate, and attribution by channel and keyword
What's included
- Everything in the Audit
- Full campaign restructure — new architecture, match types, negative lists, ad copy
- Up to 3 dedicated landing pages built for conversion
- AEO content framework with answer blocks built for AI citation
- Schema implementation (Organization, LocalBusiness, Product, FAQ where applicable)
- Conversion and call tracking with source-level attribution
- One AI agent build — lead routing, follow-up automation, or competitive monitoring
- Weekly revenue reporting — CPA, close rate, and attribution by channel and keyword
Compound.
Found First Operate
Your search, AI, and paid infrastructure gets managed and expanded every month. Your AI citation footprint grows. Your paid efficiency improves quarter over quarter. Your revenue attribution gets sharper. The methodology compounds.
Built for
Businesses that want ongoing search, AI, and paid media management without hiring in-house.
Proven outcomes
Continuous AI citation expansion across new query categories month over month. Sustained CPA reduction quarter over quarter across Operate clients. ROAS improvement compounding as attribution data matures.
What's included▾
- Weekly performance monitoring against revenue targets
- Search term monitoring and negative keyword expansion
- AEO content production and AI citation tracking
- Paid campaign expansion and bid optimization based on margin data
- Attribution reporting — calls, forms, revenue by channel, campaign, and keyword
- Additional AI agent builds as scope expands
- Quarterly strategy sessions with updated 90-day targets
What's included
- Weekly performance monitoring against revenue targets
- Search term monitoring and negative keyword expansion
- AEO content production and AI citation tracking
- Paid campaign expansion and bid optimization based on margin data
- Attribution reporting — calls, forms, revenue by channel, campaign, and keyword
- Additional AI agent builds as scope expands
- Quarterly strategy sessions with updated 90-day targets
Ready to be the answer?
Every engagement starts with an audit. You'll know exactly where you stand and what the install would look like.
Start with an audit