Zach Hipes — Found First
Be TheAnswer.
I help founders and operators get cited, ranked, and recommended across Google, ChatGPT, and AI search — so the right buyers find you first, not a competitor.
Know · Fix · Compound
Know what's broken, fix it, then compound the gains. Every engagement starts with a paid audit — you'll know exactly where you stand before any money moves.
Know.
Found First Audit
The Audit maps where you stand across AI search, paid, and organic. Every gap identified and tied to a dollar amount before you commit to anything.
What's included
- Search terms and waste audit — every dollar of wasted spend identified and quantified
- AI citation visibility scorecard across ChatGPT, Perplexity, and Google AI Overviews
- Competitor gap analysis — where they rank and you don't
- One-page action plan with revenue impact estimate on every recommendation
One engagement surfaced $240K in annual fraudulent ad spend hidden by the previous agency.
Start hereFix.
Found First Install
The Install rebuilds your search and AI infrastructure from scratch. Campaigns, schema, AI citation, landing pages, and attribution wired to revenue — all in sixty days.
What's included
- Everything in the Audit
- Full campaign restructure — architecture, match types, negatives, ad copy
- Up to 3 dedicated landing pages built for conversion
- AEO content framework with answer blocks built for AI citation
$190 → $28 cost per lead at Roof Depot in 60 days.
Start the InstallCompound.
Found First Operate
AI citation authority, paid efficiency, and attribution compound with time. Operate is ongoing full-stack management — your competitors' window to catch up closes every month.
What's included
- Weekly performance monitoring against revenue targets
- AEO content production and AI citation tracking
- Paid campaign expansion and bid optimization based on margin data
- Attribution reporting — calls, forms, revenue by channel, campaign, and keyword
ROAS held at 3.2× while scaling ad spend 4× at LHM Honda Murray.
Grow month over monthNot sure what SEO, AEO, or GEO means? These aren't buzzwords — they're distinct channels that determine whether customers find you at all.
Learn the termsSelected Work — 05 case studies
Receipts.
Five clients. Five problems. Five numbers I can defend.
Client Results · 04 Case Studies
Numbers don't lie.
Proof, not promises.
How it works
The playbook.
Every engagement runs the same sequence — diagnose, plan, install, compound. Here's what that looks like in practice.
Week 1: The diagnostic.
Search terms, analytics, call recordings, AI citation scans, schema review. Every audit has surfaced 20–40% of spend going to waste. One surfaced $240K in annual fraud the previous agency was hiding.
Deliverable
Waste and visibility audit with dollar amounts attached to every problem.
Week 2: The one-page plan.
Not a 40-slide deck. One page: what to fix first, what it should cost, what the revenue impact should be. Every recommendation has a target number. If you can't hold me to it, I didn't do my job.
Deliverable
One-page action plan with projected ROI per line item.
Weeks 3–4: The install.
Campaign restructure, landing pages, schema, AEO content framework, tracking infrastructure, AI agents. Everything gets built and launched. Dedicated landing pages per ad group typically lift conversion rates 25–40% over homepage traffic.
Deliverable
Live campaigns, pages, schema, tracking, and agents.
Month 2+: The numbers that matter.
CPA, close rate, revenue attributed, AI citation visibility. Not impressions. The numbers your accountant cares about. What works gets more budget. What doesn't gets cut or rebuilt. This is where the real gains happen.
Deliverable
Weekly performance report with revenue attribution by channel, campaign, and keyword.
Behind the methodology
Search and AI visibility strategy for businesses built to lead, not follow.Search and AI visibility for businesses built to lead.
I make businesses the answer customers find first, across Google, ChatGPT, Perplexity, and every AI engine that matters. Not after your competitors figure it out. Before they know it is happening.
I run enterprise search strategy across 175+ dealerships at Asbury Automotive. Found First brings that same edge to founders and growing businesses who are done playing catch up.
Search is changing fast. The businesses winning right now are already positioned for what is next. That is what I build.
Enterprise SEO/AEO/GEO Strategist · Asbury Automotive Group (NYSE: ABG) · Roswell, GA
Get started
I use the Found First methodology to make your business the answer customers find first — across search and AI. Every engagement starts with an audit. You'll know exactly where you stand and what the install would look like.
Tell me what you're working with. You'll get a response within one business day with a recommended tier and a clear next step.
hello@zachhipes.com